His full name was Kovvali Lakshmi Narasimha Rao( 1912 - 1975) and he was popularly known as Kovvali.Detective,social issues,Tragedy,Comedy,Romance,Folk,reformation,Women welfare whatever the theme was not left of his observation.Kovvali almost touched every interesting topic of the human psyche.He made no reservations choosing the subject.And one more thing,his peak time was 1935 to 1975.Every thing he wrote turned into gold by attracting scores of readers.Kovvali had chosen simple style to reach his writings to the common reader.Those were the days strictest traditional style was only honored and the rest was treated as no worthy literature.
Every new beginning has its own woes.His first novel was Palle Paduchu ( A Village Belle) ,received moderate success and he was struggling with successive novels.One day a miracle happened,see,every man's strong conviction receives God's blessings.He gave a new script to a publisher based at Rajahmundry, Veera Venkayya & Sons, but the publisher was pondering over its success ,then a postman came to the publisher to deliver the daily mail,eventually read the script on the spot and said to the publisher "sir...this kind of novels look very good and time saving,not only that a great entertainment too".
The prudent publisher understood the inner message of the unwelcome reader
He shifted his base to Madras and wrote six cinema
During 1935 to 1975